History and description of Coca Cola

History and description of Coca Cola Coca Colas history can be traced back to a man called Asa Candler, who bought a specific formula from a pharmacist named Smith Pemberton. Two years later, Asa founded his business and started production of soft drinks based on the formula he had bought. From then, the company grew to become the biggest producers of soft drinks with more than five hundred brands sold and consumed in more than two hundred nations worldwide. Although the company is said to be the biggest bottler of soft drinks, they do not bottle much. Instead, Coca Cola Company manufactures a syrup concentrate, which is bought by bottlers all over the world. This distribution system ensures the soft drink is bottled by these smaller firms according to the companys standards and guidelines. Although this franchised method of distribution is the primary method of distribution, the mother company has a key bottler in America, Coca Cola Refreshments. In addition to soft drinks, which are Coca Colas main products, the company also produces diet soft drinks. These are variations of the original soft drinks with improvements in nutritional value, and reductions in sugar content. Saccharin replaced industrial sugar in 1963 so that the drinks could appeal to health-conscious consumers. A major cause for concern was the inter product competition which saw some sales dwindle in some products in favor of others. Coca Cola started diversifying its products during the First World War when Fanta was introduced. During World War 1, the heads of Coca Cola in Nazi Germany decided to establish a new soft drink into the market. During the ongoing war, Americas promotion in Germany was not acceptable. Therefore, he decided to use a new name and Fanta was born. The creation was successful and production continued even after the war. Sprite followed soon after. In the 1990s, health concerns among consumers of soft drinks forced their manufactures to consider altering the energy content of these products. Minute Maid Juices, PowerAde sports drinks, and a few flavored teas variants were Coca Colas initial reactions to this new interest. Although most of these new products were well received, some did not perform as well. An example of such was Coca Cola classic, dubbed C2. Coca Cola Company has been a successful company for more than a century. This can be attributed partly to the nature of its products since soft drinks will always appeal to people. In addition to this, Coca Cola has one of the best commercial and public relations programs in the world. The companys products can be found on adverts in virtually every corner of the globe. This success has led to its support for a wide range of sporting activities. Soccer, baseball, ice hockey, athletics and basketball are some of these sports, where Coca Cola is involved (Bell, 2004). The company is listed in the New York Stock Exchange, the SP 500 index and the Russell 1000 Growth Stock Index. As of 2010, company had an operating income of more than 8 billion US dollars with an asset base worth more than 72 billion US dollars. The current chair and chief executive is Muhtar Kent. This is particularly impressive for a company, which spends millions annually on lobbying and related expenses. Competition between Coca Cola and its rival, PepsiCo has always been an exciting affair. In 2008, PepsiCo acquired the majority share of a leading Russian juice company called Lebedyansky, securing a firm foothold in the vast region. A year later, Coca Cola responded by purchasing Russias largest juice maker, Nidan Soki, a move which reduced PepsiCos influence in the region. While some saw Coca Colas action as retaliation, analysts viewed it as a way to compete (Ilya Plakhinas). Russia being a vast country with many people, presents a potentially lucrative market to anyone who secures the firmest foothold, which is essentially what both companies attempt to do. President of the region, Ahmet Bozer, summarized his companys actions as a commitment to direct more investment in Russia. Bozers comments are reflected by the fact that Coca Colas investment in Russia exceeds 2 billion US dollars, distributed over two decades of commitment to this lucrative market. One billion US dollars was earmarked for the same market as Coca Cola strives to introduce more investment in Russia and the Eurasian market. Before the transaction was finalized, Nidans projected earnings before taxation and amortization was about 45 million US dollars. For a company as large as Coca Cola to invest in a company this size, the net benefits must have been identified as essential. This is the case since the small business represents Coca Colas entry into the Russian market. So faithful was Coca Cola in the potential of Russia that, they even to choose to pay off Nidans debts. 1.2 Problems facing Coca Cola It being a producer of soft brinks and associated beverages, Coca Cola has always had the issue of environmental pollution and sustainability through recycling as areas of concern. This prompted it to take the unusual initiative of requesting retailers to return the unique recyclable racks provided along with stocks. Earlier on, the company had started a program where retailers were provided with unique cardboard racks for use exclusively with Coca Cola products. The company identified the need to create such a program in order to establish synergy between Coca Cola and its distributors. The issue of environmental degradation has been one of considerable concern for the Coca Cola Company for a long time. This is due to nature of its main products, which require attractive yet disposable packaging. While the company deviated from using glass as its original packaging material in favor of aluminum and plastics, these present the problem of pollution. The concern for preserving our environment has become a significant factor even among potential customers considering buying or not. The Hartman Group in the United States researched on this and concluded 70 percent of potential buyers consider sustainability. With this in mind, companies like Coca Cola have come up with initiatives to ensure they portray this concern for our environment as they go about their business activities (Foust 2006). While Coca Cola works with retailers in United States, consumers have not been left out. The company started a recycling program for their soda can which saw the companies recycle over 700million kilograms of aluminum cans in 2010. In addition to the tremendous savings incurred, the company is recognized for its concern for the environment. This boosts a companys image since concerns about pollution are wide spread among consumers of these products manufactured by companies like Coca Cola. While companies like Coca Cola are always associated with positive results and things, sometimes they face scandals and libels, which undermine their name and alter their representation in society. Coca Cola has had its fair share of these, and although most have been fought off and settled amicably, it is difficult to pin point the culprit in any of them. It is however worth noting that Coca Cola Company is a large multinational, and will usually do anything possible to survive as has been demonstrated many a times. In 2006 and 2007, Coca Cola faced harsh action in the form of demonstrations in some university campuses due to allegations that it had facilitated the murder of eight employees in Colombia, and the unjust jailing of scores more on nonexistent charges. Trade union legend Ray Rogers started this wave of campus boycotts with a view to calling for justice. His actions led to the banning of Coca Cola products in some universities and demonstrations in others. While these actions seem to have noble intentions, the company suffered unfavorable publicity, and a tarnished reputation, which though negligible in fiscal terms, have a long-lasting effect on image. 1.3 Coca Colas PR Strategy In terms of public relations, Coca Cola has several opportunities. The first, and perhaps most notable, is global warming and environmental degradation. Bottled products account for a big portion of the effects of pollution since they are products, which require heavy industrial involvement in production. The recent moves by this great company to reduce its contribution to global warming have been received with admiration. This is because one cannot help but appreciate the concern for our environment from a company that operates more than two hundred thousand diesel vehicles in America alone. Rapid response to inquiries and public concern are an opportunity for Coca Cola to improve its public relations strategy. Since the company will always face scandalous investigations and accusations, handling these issues in a timely fashion, and prudently will assist in their amicable settlement. Two such cases in which the company handled things in this fashion are that of poison Coke in Belgium, and the Indian bottling plant that polluted water in Plachimada, Kerali. Sustainability presents another avenue in which Coca Cola can improve its public relations strategy. Since most consumers have been found to consider the sustainability of a products manufacturer in their production processes, Coca Cola has taken advantage of this and started numerous programs aimed at increasing recycling. The fact that most of these organizations derive their raw materials from our planet is a cause for concern. With this in mind, Coca Cola should adopt even more measures to reduce their reliance on natural resources. Coca Cola Companys overall public strategy is based on creating a source of enjoyable yet safe, distinct and pleasant tasting drinks which appeal to all people regardless of age, gender, locality and affiliation. They have been successful in some respects at achieving this, but more needs to be done to address the issues of consumer perception of Coca Cola products and their impact on health. This has somewhat remained a gray area in its strife to remain significant to the health conscious who make up most of todays consumer market. Coca Colas strategy in news media relations is geared towards the adoption of more friendly relations so that in times of crisis, these media houses take time to assess the credibility of any information they might come across before announcement. Since this is a successful company, many are the times that scandals will be presented to news media organizations for announcement and dissemination. It would be in the companys best interest to create a favorable rapport with media houses. In addition, they are the same people Coca Cola uses in advertisement. The target audiences are all potential consumers and existing ones with the channels used being television, videos, pictures and the Internet. Coca Cola Companys strategy for community relations is directed at creating a lasting relationship with the people who also form the consumer base of the company. The company aspires to ensure these communities feel cared for in all relevant aspects in this relationship, starting from quality of products, their integrity and safety and their overall impact on the nature as outlined in its mission to conserve the environment. In doing this, media has been used since there is no specific target in matters concerning our environment. Concerning the companys public relations strategy on government relations, Coca Cola strives to work more closely with the existing authorities of all markets and their governments in order to ensure there is beneficial coexistence. The implementation of such entails advertisements tailor made to lubricate relations between Coca Cola and the governments of these specific areas. In crisis management, Coca Cola needs to do a lot more since there are many instances where the company has handled these badly. The manner in which you handle a crisis determines its outcome. In Indias case of contaminated drinks, the company acted in a terribly ignorant manner from the very start. Instead, they should have reassured the government, stakeholders and especially consumers by carrying out an open inquiry and investigating the matter openly. Indias perception of Coca Cola and its products would have been different had the management chosen to use the media to reassure all stakeholders. Coca Colas employee communication strategy is aimed at ensuring the companys most valuable assets are well catered for. This is being done by clearing all communication lines between them and management so they do not feel left out or ignored. To achieve this, company has adopted social media and other similar communication avenues. They come in the form of company forums and websites. Coca Cola can benefit immensely from forming another crisis management strategy since the current one is not working. Its effectiveness has not been identified in any of the crisis Coca Cola has found itself facing. Using an example of the incident in India, where contaminated products were discovered, the companys image would have suffered less damage had those responsible for that crisis handled it better. Instead of implementing damage control measures, they cultivated doubt in the findings and its evidence. Concerning its strategy on government relations, Coca Cola should strengthen, existing ties by avoiding the embarrassment of denial incase of any scandal. The companys relationship with the Belgian government suffered slightly as compared to that with the Indians since, in the former case, no denial was done, as was the case in the later. Instead, Coca Cola focused with reassuring its stakeholder while carrying out independent investigations and liaising with local authorities. This led to contempt between those involved and Coca Colas loss of the Indian market. In respect of what happened in Colombia, this company needs to address the issue of employee communication. When an organization has poor communication lines, external influence from extremists and rogue trade unions becomes a real threat. Although the country was undergoing civil wars, had the company invested more in ensuring proper communication, maybe no employee would have died. 1.4 PR Strategy vs. Advertising In advertising, Coca Cola uses a range of methods all designed to ensure potential customers are informed of the existence of this great product. The most widely used of these is television adverts. Since this is one of the most widely available forms of leisure, the company has invested a lot of resources to ensure that any country with a television network runs its advertisement. This is consistent with its public relations policy of educating as many of the masses as possible about its products. Print media follows television as the second most popular means of accessing information for potential consumers. With this in mind, Coca Cola has dedicated a lot of resources in ensuring its full range of products is advertised in news papers, magazines and books. This is in line with its public relations policies of availing information to as many as possible and obtaining feedback in the form of complaints and complements. The Internet is penetrating society extremely fast. This is why Coca Cola has recently resulted to using adverts within websites so that as people navigate through them, they should across these adverts. Although the Internet is yet to reach many parts of Africa, this does not mean people cannot see these advertisements. Many cell phone service providers have incorporated Internet services into their package. While this works well for the company, it can be used maliciously against the same. Here, anti-Coca Cola propagandists use this resource to spread their myths. Billboards and other forms of signage play a vital role in Coca Colas advertisement campaigns. They are a principal form of advertisement especially within towns, meaning that their message reaches many people since they are usually large and are placed at strategic positions. Their use is consistent with the companys public relations policy of reaching out to as many of its consumers using the most effective means (Kotler, 2006). Point of sale advertisements in the form of stickers and stamps are another means through which the company seeks to advertise itself. Within most stores, supermarkets and shops, Coca Cola products are visible in the distinct red color that has come to be synonymous with the drink. Other Coca Cola products are also represented in their respective colors, such as green standing for Sprite and Orange for Fanta. Promotions are another method the company utilizes to advertise itself. The most common of these is in restaurants where Coca Cola drinks are offered free with other food products the eatery serves. McDonalds offer of a free coke for every burger is an excellent example of this. In addition, it should be noted that in choosing which product to partner with, compatibility of the products involved is crucial. This is the reason why such promotions are only carried out with products of a similar nature. 1.5 Effectiveness of Coca Colas PR compared to PepsiCo. A comparison between Coca Cola Company and its greatest rival PepsiCo reveals fascinating facts about how both treat marketing. From a web-marketing standpoint, both companies obviously have decent websites but they are different in their content. While competitors copy their rivals, the two choose to do this differently. Coca Cola Companys website directs one straight to other informative links and websites. PepsiCos websites on the other hand, opens with an animation of a glass being filled with the drink. The Coca Cola website does not offer a prospective customer chances to win gifts like the PepsiCo one where one has the chance to win tickets to an American football game or a car. The two websites treat one differently since one assumes a person is looking for information while the other assumes you would be seeking information and the chance to win a gift. These differences might assist the respective companies boost their images. If one was looking for information about PepsiCo products, their search would be a bit problematic since it is biased to displaying promotional information. This is however not the case in the Coca Cola one where emphasis is given to product information as opposed to promotional services and opportunities. This clearly demonstrates a difference in the opinion between the two soft drink giants concerning information-seeking habits of consumers. While the above are differences in the two companies marketing policies focused on web marketing, similarities are also present. One is quick to notice how both have chosen bright colors in their websites. Seemingly, both companies know the importance of using catchy color schemes on websites adverts in order to attract attention and effectively advertise ones products. PepsiCo uses blue while Coca Cola chooses to stick with red. Websites can be used as information-gathering tools, and both websites exhibit knowledge of this due to the information they have on their footers relating to the total number of visitors to their websites. This also means that feedback is collected in both websites since there are contact boxes where this is collected. In addition, the companies might use these figures to plan marketing strategies. Customer relations and their management is a vital aspect to consider when advertising or marketing your products. Both PepsiCo and Coca Cola Company exhibit knowledge of this since contact aids such as email address, physical address and telephone contacts are provided. The presence of these details means both companies value their consumers and would like to hear from them, or assist in case it is necessary. Forging lasting relations is crucial in boosting corporate image and boosting profitability. According to Kotler, consumers categorize products and internalize them in their minds. This is what both companies have used to their advantage by clarifying them and terming them as superiorities. When a consumer notices a company which puts their categories into consideration, they opt for that. These differences might be a small as size or coloring but they can be the deciding factor for a consumer. Physically, Coca Cola has remained the same for a long time. The company chose to stick with the original style in styling the logo since they believe change might not work for them. PepsiCo on the other hand are a dynamic lot with their product having undergone many changes over the years. This shows a belief in the changes that society itself undergoes and the dynamic nature associated with such goods. Another distinct difference between the two is the choice of icon in marketing. Coca Cola Company uses a bottle, which has been the icon of the company for a long time. This dates back from the late 1800s, when the first symbols were forwarded for use as the company icon. PepsiCo has no distinct icon that can be termed as its marketing symbol. Coca Cola Company bought Columbia pictures, a motion picture company, to bolster its advertising campaigns making them more personalized and cheaper to produce. This advertising strategy worked quite well until Columbia pictures stated incurring losses prompting its parent company to sell it off. PepsiCo never bought a film Company to better its marketing efforts but still went on to become a stiff competitor to Coca Cola. In their advertising activities and public relations, PepsiCo have found themselves in positions where under hand activities were the only solution. They used such in the form of ridiculing advertisements and tasting competitions. Coca Cola on the other hand have always relied on the full name their brand enjoys and popularity of their soft drinks, never on shadow tactics. This ensures their continued success in this industry. In running their Coke side of life advertisement campaign, Coca Cola came across as an original as was reported in a survey that followed its launch. PepsiCo failed in their use of an attractive woman, which came across as being a bit common. Had they chosen another plot in their Max your life campaign, maybe revenues would have soared over Coca Colas. This strategy of Coca Cola, where they use catchy yet original advertisements, has seen them surpass their rival often. During occasions where significant sports are taking place, both countries usually choose different strategies to market themselves. During the 2006 soccer world cup, for example, PepsiCo chose to use a soccer star in their campaign. On the other hand, Coca Cola, decided to utilize a new bottle design in order to boost consumption of their soft drinks during this important affair. While both companies have a strong presence in sponsoring sports and games, PepsiCo exhibits some sought of bias in their sponsorship deals. Coca Cola on the other hand have thoroughly diversified their deals to incorporate both genders in many parts of the world participating in various disciplines. A few notable examples that come to mind with respect to Coca Cola are the 2002 and 2006 FIFA World Cups, the FIFA Womens World Cups in 1993 and 2003 and the FIFA U-17 Championships in 2005. In conclusion, Coca Cola has identified China as the focus of its future expansion and growth plans. With a population exceeding 1 billion, and the fact that it is one of the fastest rising economies in the world, mean that many international companies have intentions of permeating this potentially lucrative market. Coca Cola already has three plants and has earmarked additional 2billion US dollars for investment in China.

Equivalents In Little Man Computer

Equivalents In Little Man Computer -There are two different registers .MAR keeps address and MDR takes the content and read from the memory which was indicated by the MAR. These each memory location has an address. These address are identifiers them and the data which is stored there, only as each mailbox in the LMC has both an address. Slip of paper including the data stuffed into the slot. 9.19) Describe the steps that occur when a system receives multiple interrupts? -If we encounter with multiple interrupts, first interrupt makes a suspension of the program executing at the time, memory of programs critical parameters and transfer of control to the program which are handles the determined interrupt. After first interrupt, the second interrupt occurs. Second interrupts priority is compared to that of the original interrupt. When its priority is bigger, it gets precedence and the original interrupt program is itself suspended. In the contrary, processing of the real (original) interrupt keeps going and the new interrupt is caught on till the original interrupt program is complete. If the higher priority interrupt process is completed, the lower interrupt is processed. When any interrupts do not occur and when any interrupts result do not occur in the suspension of all CPU processing, control eventually turn back to original program which then resumes processing. Generally, multiple interrupts cause in a queue of interrupt handler programs. These p rograms are executed by priorities associated with each interrupt. 11.19)Carefully explain the differences between a client-server network and a peer-to-peer network. Compare the Networks in terms of capability and performance. -There are many big diffarence between a client-server and a peer-to-peer network. Firstly a peer-to-peer network do not has a central server. Each workstation on the network shares its files equally with the others. There is no central storage or authentication of users. On the other hand, there are allocate dedicated servers and clients in a client/server network. Via the client workstations, users can find lots of files that generally stored on the server. The server will determine that users can reach the files on the network. Peer-to-peer network is very usable because it can be installed in your homes or in a very small businesses. Employees can interact regularly there. On the other hand they are very expensive to set up and they gives almost no security. However, client-servers networks can become big to you need them. Millions of user support it and offer elaborate security measures but it is very expensive. When we compare two networks we can see that Peer-to-peer networks has: any PC is an equal participant on the network, PCs are not reliant on one PC for resources like printer, access to the network is not centrally controlled, operate on a basic PC OS, generally simpler and cheaper. Client-servers: A PC acts as the network controller, A PC controls access to network resources, network reach and security are centrally controlled, Need a special OS, generally more complicated but give the user more control. 11.21)Clearly and carefully discuss each of the advantages of clustering. -Clustering is two computers are in interconnecting and can create a solution when a problem occurred. One of the most important advantage of clustering is that if one of the computer has a fail, another computer can see the problem and automaticly recovery this problem. The users see no interrupt of access. Clustering computers for scalability include increased application performance and it has support of a greater number of users. It can cause ability to perform maintenance and upgrades with limited downtime and easily scale up your cluster to a maximum of seven active Exchange Virtual Server. 8.8)Carefully discuss what happens when a cache miss occurs.Does this result in a major slowdown in execution of the instruction? If so, Why? Cache miss means that cache controller can not do true fill the cache via the data processor acculy needs next .Cache misses slow down programs because the program can not going on its executing till the requested page is fetched from the main memory. In other words, The first cache miss will recompute the data, another request will get a cache miss and also recompute. As a result, this situation added calculation might slow down the whole system leading you to a loop. 7.14)As computer words get larger and larger,there is a law of diminishing returns:the speed of execution of real application programs does not increase and may,infact,decrease.Why do you suppose that this is so? Firstly we have to know marginal utility for understand to deminishing returns. The law of diminishing marginal utility helps people to understand the law of demand and the negative sloping demand curve. If you have something less, the more satisfaction you gain from each additional unit you consume. For instance; when you eat a chocolate bar, it taste is sweet and you were satisfied. However, when you continue to eat chocolate ,its taste started to disgusting for you and your pleasure will go decreasing. Another example can be classical System processors (CPUs). They are generally priced in an exponential manner: the fastest CPU available at any given time is so expensive, and then prices decrease quickly as you go down in speed yet, the increase in performance by getting a CPU thats a little bit faster is very slight. 7.16)Create the fetch-execute cycle for an instruction that moves a value from general purpose register1 to general purpose register2.Compare this cycle to the cycle for a LOAD instruction. What is the major advantage of the move over the LOAD? For moves: REG1 -> MAR MDR -> IR IR -> MAR MDR -> REG2 PC + 1 -> PC For load: PC -> MAR MDR -> IR IR -> MAR MDR -> A PC +1 -> PC The move fetch-execute cycle is beter because it is faster than LOAD because it occures between two registers. Registers are always faster than main memory. 8.11) a) Suppose we are trying to determine the speed op a computer that executes the Little Man instruction set. The load and store instructions each make up about 25% of the instructions in a typical program. Add, subtruct, in, and out take 10% each. The various branches each take about 5%. the halt instruction is almost never used (a maximum of once each program, of course!). Determine the average number of instructions executed each second if the clock ticks at 100 MHz. The  load  and  Store  Ã‚  take  five steps .The Add  and Subtrack also require five steps, IN and out  require four , SKIPs require four, and JUMPs require three. Then atypical  program  mix requires S = 0.25 (5  +  5) + 0.10 (5  +  5  + 4 + 4) + 0.05 (4 + 3) = 4.65 steps per  instruction  on average. If the clock ticks at  10  MHz., the number of  instructions  executed in a second, N = 10,000,000 / 4.65 = approximately 2.17  instructions  per second. b)Now suppose that the CPU is pipelined, so that each instruction is fetched while another instruction is executing. What is the avarage number of instructions that can be executed each second with the same clock in this case? With pipelining,  each  instruction  is reduced by the two steps required for the fetch. Then, N = 10,000,000 / ( 0.25 (2 + 2) + 0.10 (2 + 2 + 1 +1) + 0.05 (2 + 1) ) = approx. 5.7 million IPS 8.18) Some systems use a branch prediction method known as static branch prediction, so called because the prediction is made on the basis of the instructer, without regard to history. One possible scenario would have the system predict that all conditional backward branches are taken and all forward conditional branches are not taken. Recall your experience with this programing in the little man computer language. Would this algorithm be affective? Why or why not? What aspects of normal programming, in any programming language, support your conclusion. Little man algorithm can be affective for branch prediction method, because it is suitable for pipeling. Witout branch prediction,users have to wait till the conditional jump instruction has passed the execute stage before the next instruction can enter the fetch stage in the pipeline.You can avoid this waste of time via the branch predictor attempts. 7.6) Most of the registers in the machine have two-way copy capability; that is, you can copy to them from another register, and you can copy from them to another register. The MAR, on other hand, is always used as a destination register; you only copy to the MAR. Explain clearly why this is so. -Addresses are always moved to the MAR; there would never be a reason for an address transfer from the MAR to another register within the CPU, since the CPU controls memory transfers and is obviously aware of the memory address being used.

Musicians and Composers of the Renaissance Essay example -- Music, Wil

John Warrack, author of 6 Great Composers, stated, â€Å"Any study of a composer, however brief, must have as its only purpose encouragement of the reader to greater enjoyment of the music† (Warrack, p.2). The composers and musicians of the Renaissance period need to be discussed and studied so that listeners, performers, and readers can appreciate and understand the beginnings of music theory and form. The reader can also understand the driving force of the composer, whether sacred or secular, popularity or religious growth. To begin understanding music composition one must begin at the birth, or rebirth of music and the composers who created the great change. The Renaissance period of history occurred during the 15th and 16th centuries. Renaissance in its basic definition means rebirth. According to Merriam Webster, renaissance formally means, â€Å"a movement or period of vigorous artistic and intellectual activity† (http://www.merriam-webster.com/dictionary). Renaissance is the title given to the period of great change in music and art. The Renaissance period ushered in a culture of music that the public could enjoy. Most importantly it was a period that encouraged musicians and composers to create music and take risks with voices, instruments and notes. The Renaissance period is known primarily for its changes in educating musicians. Composers and musicians alike were trained in choir schools that were held in churches. They were taught music theory, singing and academic courses like grammar and mathematics. Several famous composers were educated in these institutions. One of those who profited from such training was Guillaume Dufay. Mowen 2 Guillaume Dufay was born an illegitimate son of a priest near Brussels. He be... ...s, madrigals, and instrumental music for viola and keyboard. Prior to his death in 1623, Byrd composed 140 keyboard pieces, three Latin Masses and a Mass in English. Researchers state that Byrd’s â€Å"influence on English music was profound (Matthews, Thompson, p.282). William Byrd, Thomas Tallis, Tomas Luis de Victoria, Orlande de Lassus, Giovanni da Palestrina, Josquin de Prez, Johannes Ockeghem and Guillaume Dufay helped shine a light onto the dark ages of music and arts. These men and many more, ushered in a culture of arts Mowen 7 appreciation. Because of these composers and musicians, music was enjoyed by the public and revered by the church. Because of their creativity and their willingness to take musical risks, these composers were the fathers of the Renaissance, the rebirth, the life of the vigorous and intellectual activity, the beginning of music. Musicians and Composers of the Renaissance Essay example -- Music, Wil John Warrack, author of 6 Great Composers, stated, â€Å"Any study of a composer, however brief, must have as its only purpose encouragement of the reader to greater enjoyment of the music† (Warrack, p.2). The composers and musicians of the Renaissance period need to be discussed and studied so that listeners, performers, and readers can appreciate and understand the beginnings of music theory and form. The reader can also understand the driving force of the composer, whether sacred or secular, popularity or religious growth. To begin understanding music composition one must begin at the birth, or rebirth of music and the composers who created the great change. The Renaissance period of history occurred during the 15th and 16th centuries. Renaissance in its basic definition means rebirth. According to Merriam Webster, renaissance formally means, â€Å"a movement or period of vigorous artistic and intellectual activity† (http://www.merriam-webster.com/dictionary). Renaissance is the title given to the period of great change in music and art. The Renaissance period ushered in a culture of music that the public could enjoy. Most importantly it was a period that encouraged musicians and composers to create music and take risks with voices, instruments and notes. The Renaissance period is known primarily for its changes in educating musicians. Composers and musicians alike were trained in choir schools that were held in churches. They were taught music theory, singing and academic courses like grammar and mathematics. Several famous composers were educated in these institutions. One of those who profited from such training was Guillaume Dufay. Mowen 2 Guillaume Dufay was born an illegitimate son of a priest near Brussels. He be... ...s, madrigals, and instrumental music for viola and keyboard. Prior to his death in 1623, Byrd composed 140 keyboard pieces, three Latin Masses and a Mass in English. Researchers state that Byrd’s â€Å"influence on English music was profound (Matthews, Thompson, p.282). William Byrd, Thomas Tallis, Tomas Luis de Victoria, Orlande de Lassus, Giovanni da Palestrina, Josquin de Prez, Johannes Ockeghem and Guillaume Dufay helped shine a light onto the dark ages of music and arts. These men and many more, ushered in a culture of arts Mowen 7 appreciation. Because of these composers and musicians, music was enjoyed by the public and revered by the church. Because of their creativity and their willingness to take musical risks, these composers were the fathers of the Renaissance, the rebirth, the life of the vigorous and intellectual activity, the beginning of music.

Role Model Paper on My Mother -- essays research papers

Role Model Paper on My Mother A role model is someone who you can relate with. It is someone who will be hopefully you learn from and in turn they learn from you. My role model is my mother. She had to go through a summer of hell and this is what happened to her and what I learned to. God gives you certain situations and you have to run with it. I did not want big responsibilities. I figured, â€Å" Why should I worry about them, until I have to.† My way of thinking was selfish. I have always been a little selfish, but caring at the same time. I didn’t have that many real responsibilities. I had your typical chores. I had to do well in school, make sure my room was clean and try not to get in trouble. In my mind, I did not want to grow up until it was necessary. Growing up came all too quickly. In the beginning of May 2001, my mother was diagnosed with rectal and colon cancer. She developed cancer because she had ulcerative colitis since she was in her late twenties. It was always a thought, by many, that if the colitis got out of hand it could result in cancer. This thought never really crossed my mind. I remember the day I found out that my mother had cancer. I came home from school and was eager to get changed and drive over to my girlfriend’s house. I walked into the house and my father was standing at the kitchen counter and my mother was sitting on a chair crying. My father told me to sit down. He explained that my mother had been diagnosed with cancer and that...

The Management Style at Cadbury Essay -- Business and Management Studi

A description of the management style used at Cadbury There are three main management styles that a business can have these are:  · Democratic  · Consultative  · Autocratic  · Laissez-faire Cadbury’s management style is democratic. This is when all members of staff work together as a team. The managers listen to the other employees ideas and suggestions before they go ahead with decisions. If ideas are found to be achievable and successful by the senior group, then it is taken forward. Then as a team they reach a decision. The approach of this style is that they care and listen to everyone in the teams view and what they think not just their own. This style can be used in both large and small groups. It would work well in a large motivated groups because they can come to a decision a lot quicker, but in a smaller group they can fail with coming up with a decision amongst themselves and will need real guidance and direction. If a decision cannot be made then a vote will take place and the out come will be the one with the most votes. This management style is good for Cadbury because it motivates workers; with having power and decision-making and through this it allows them to be involved in the business. The ways in which Cadbury shows that they are a democratic style is:  · An example is when they come to the idea of developing a new product. The then consult production, then marketing, then finance, have a meeting with everyone concern or who has/wants a say, the product then goes into production and management then makes the final decision.  · They also had to discuss whether it was a good idea to fill the vending machines in the U.S.A with their products. The majority of the employees decided on this that it would be a good idea, so they went ahead, and in the end they beat the other competitors.  · When Cadbury’s World was being developed they would have to decide on the structure of it, what should and shouldn’t be included, the facilities that will be offer and much more important information. All the members of Cadburys would have the opportunities to give their views of the ideas. Within a consultative management, which is similar to the democratic, approach instead of discussions with the group and coming up with the decision together the managers so it themselves. This approach ... ...sation and very low morale. It relies on the power or personality of the owner or directors who all the key decisions this can end up being a problem if these people change. the people that are consider to work well in this culture are like-minded to help with the approach of the running of the organisation. The structure tends to be loose and informal, it tends to be organised by functions Role culture this offers logic, reality and security. It can also get very frustrating when trying to get a job done. It has a formal structure, which is hierarchical. This organisation’s jobs can be done by many people, even though the limits of the jobs are strictly controlled. The job or role can been seen to be more important then the people. Person Culture this organisation exists to serve the people in it. It is aimed to satisfy and motivate them. The style that this organisation works to is that the people are more important than the actual organisation. This style works best in reality because it is a small, informal flat organisation. It is found mostly in professional organisations such as management consultancy where each consultant works on individual projects.

Blood Disorder

Blood Disorders Carl Jones HCA/240 November 20, 2011 Lily, a 4-year-old Caucasian female, has she been complaining of being tired all the time. She is pale and is a picky eater. Her mother is a single mom with a small budget to feed a large family. Lily eats only pasta, breads, and hot dogs, and she drinks only artificial fruit punch. Lily has iron deficiency anemia. In this first scenario I think that Lily has Pernicious Anemia or else identified as Vitamin B12 anemia. Several of the signs that Lily is encountering are similar to anemia which are Fatigue, pale appearance, and weakness. Pernicious anemia is usually initiated by poor eating regimen. B12 vitamin is necessary in the making of red blood cells; a Red blood cell holds oxygen throughout the body. The analysis pernicious anemia is reasonably straightforward. The physician does a bodily examination as well as blood test to decide the quantity of B12 and Folic Acid in the body. A lot of the warning signs of pernicious mimic that of an individual with a folic acid anemia also. An individual that is analyzed with pernicious anemia would need to request that their doctor speak to them concerning being monitored for abdominal cancer, the cause for this is pernicious anemia positions the individual at higher jeopardy for abdominal cancer. This remedy of pernicious anemia is fairly easy as well. A B12 enhancement may be all that is required to re-establish the appropriate amounts of B12 in the body. This enhancement is taken as an injection into the muscles or in a capsule structure. To make sure the B12 is being immersed into the body your physician possibly will do blood work every a month. If the amount of B12 is not improving to satisfactory amounts a blood transfusions may be necessary. Davon is a 5-year-old African American male who has just moved to Chicago, and he is visiting his new pediatrician for a kindergarten physical. His mother tells the nurse that she carries the sickle cell trait and wants Davon screened for it. Davon may have the sickle cell trait. In this second scenario I think that Davon has sickle cell anemia. The blood disorder that Davon has is a familiar hereditary trait amongst African American people. Sickle Cell anemia begins as soon as the red blood cells are not shaped in their normal circular form but relatively a semi-circular form. This semi-circular form initiates blood to proceed up which is extremely agonizing. Sickle cell hurts bones, organs and muscles. Regular Blood examinations are given to make sure if the individual has sickle cell anemia or if they are merely a carrier for it. If you are a carrier that does not signify that you contained sickle cell, however it can be passed on to your offspring. Great deals of hospitals examine infants prior to them going to the house as soon as being born. Medications amongst kid’s age two months to five years old are required of antibiotics to avoid illnesses, plus pain management is extremely essential among the healing of sickle cell. At present there is no way to tell for sure that a blood transfusion will be able to assist the patient dealing with the agony of rigorous sickle cell. At hand there is no way to stop sickle cell from happening; there is presently pain management to relieve the aching break outs of sickle cell. Spencer has noted over the past several weeks that he is having more bruises, or ecchymosis, all over his body. After coughing this morning, he noticed tiny red marks all around his eyes. Spencer has thrombocytopenia. In this last scenario I believe that Spencer musts see his physician to be looked at for potential leukemia. Spencer has been bruising incredibly effortlessly recently and that is a few of the signs of pre-leukemia. There are items that Spencer may have come into connection with such as radiation. Radiation is not the single thing that can bring about leukemia it can as well be genetic. In order to identify leukemia your physician will arrange to do chest x-rays, CT scans, blood work and potential lumbar puncture to discover if leukemia is the identification and what type of leukemia it is so that appropriate action can be in progress. The customary management of leukemia is chemotherapy. Even though chemo is helping, the growth can resume spreading and stem cell transplant possibly will be required. Various forms of leukemia cannot be stopped however other forms can be prevented by not smoking, and keeping away from benzene and radiation. Reference Health Central (2005-2011) Retrieved on November 20, 2011 from http://www. healthcentral. com/encyclopedia/408/622. html Kids Health (2005-2011) Retrieved on November 20, 2011 from http://kidshealth. org/teen/diseases_conditions/blood/sickle_cell_anemia. html

Comparing Hedonistic and Utilitarian Products Essay

Utilitarian Consumption: The consumption of products has tangible benefit for consumer. In western culture, such products are often labeled as practical or necessary. Utilitarian products are purchased and consumed to satisfy consumer’s practical or functional needs. Utilitarian consumer behavior has been described as ergic, task-related and rational. In the marketing literature choice and decision with respect to utilitarian products and informed by the utility maximizing perspective. Thus the consumption of utilitarian products is more instrumental. The motivation initiating the need for a utilitarian product suggests that these products are primarily thought of in terms of their functional performance. Hedonic Consumption: The consumption of products for fun, amusement, fantasy, arousal, sensory stimulation, or enjoyment. Hedonic, pleasure-oriented consumption is motivated by the desire for sensual pleasure and fun. In western culture such products are often labeled as frivolous or decadent. The concept of hedonic consumption recognizes that individuals consume many types of products because of the feelings and images that are associated with the product. The cognitive motives driving the consumption of hedonic products are arguably the need to satisfy symbolic and value-expressive motives such as ego gratification, social acceptance and intellectual. Hedonic products have pleasure potential whereas utilitarian products perform functions in everyday life. Products with pleasure potential provide intangible, symbolic benefits and are likely to hold greater potential for evoking positive emotions in a consumer. Consumer decision making process: Consumers are often faced with these types of choices between hedonic and utilitarian alternatives that are at least partly driven by emotional desires rather than cold cognitive deliberations. Hence, these choices represent an important domain of consumer decision-making. Yet much of the pioneering work in behavioral decision theory has largely focused on the cognitive aspects of decision-making without exploring its emotional dimensions. Consumer decision is driven by functionality, usage and benefits out of various functions of product in the case of utilitarian consumption. But the decision making process is obsessed by symbolism, status, value-expression and social acceptance. For example: the decision of buying bread is driven is by its generic functions and attributes not by brand or image, which are already underlined and understood by every consumer. In case of designer suit the decision is influenced by its brand, image, labels and certain associations like brand ambassador , designer and promoters or co-owner also.